Zalando launches zalando.lu with SS25 campaign starring Sarah Jessica Parker and Mahmood

  • Luxembourg customers get access to the full Zalando experience, choosing from an exciting assortment of the most sought-after brands, spanning Fashion, Beauty, Sports, Kids, Designer and Pre-owned
  • To celebrate the launch, Zalando is running its Spring Summer ‘What do I wear’ campaign featuring award-winning actor, producer and businesswoman Sarah Jessica Parker, together with Italian singer-songwriter Mahmood
  • The campaign embraces the everyday style question “What do I Wear?”, celebrating the fun and creativity of choosing an outfit

 

Luxembourg, 7 May 2025 // Zalando, Europe’s leading online multi-brand fashion destination, launches its Luxembourg webshop and app today, giving customers access to the full Zalando experience. On zalando.lu and in the app, Luxembourg customers will find an exciting assortment of the most sought-after brands, spanning Fashion, Beauty, Sports, Kids, Designer and Pre-owned, Zalando’s second-hand proposition. 

To celebrate the Luxembourg launch, Zalando is running its Spring Summer 2025 ‘What do I wear’ campaign featuring four-time Golden Globe Award winner Sarah Jessica Parker, alongside Mahmood, celebrated chart-topping and multi-platinum Italian singer-songwriter and style icon. The campaign playfully explores the everyday question “What do I Wear?”, highlighting the joy of dressing, and demonstrating how fashion is not just about trends, it’s about the confidence to own every moment.

Fabio Baum, General Manager Benelux & Nordics, says: “I am very excited to launch our Luxembourg store. Thanks to zalando.lu and the app, Luxembourg customers will be able to choose from exciting brands in Fashion, Designer, Beauty, Sports and more categories, including brands such as HOKA, ASICS and adidas, Ralph Lauren, Diane von Furstenberg, WEEKEND MaxMara, Shiseido or LANCÔME. Luxembourg customers can delve into a wealth of fashion and lifestyle inspiration and entertainment, such as creative looks from our Style Creators, personalized advice from the AI-powered Zalando Assistant and the latest fashion styles with Trend Spotter.”

Following the Spring Summer 2025 campaign, Zalando will run an inspiring, locally produced campaign, featuring Luxembourg landmarks. The campaign further explores the question “What do I Wear?”, highlighting a diversity of styles in fashion, streetwear, and sports in everyday, Luxembourgish moments.

With the launch, customers will be able to enjoy Zalando’s Plus loyalty program, which is being rolled out in Luxembourg and rewards customers for their overall engagement, as well as Zalando’s convenience offer with a variety of delivery and return options.

Customers can shop at the Luxembourg shop in French, German and English. 

Download all images here.
​www.zalando.lu
​@zalando

Julie Geilenkirchen

Julie Geilenkirchen

 

 

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About Zalando

About Zalando

Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 52 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. Through our ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.