TREND ALERT: MOB WIFE IS IN, CLEAN GIRL IS OUT
After the clean girl aesthetic and quiet luxury reigned supreme in 2023, the mob wife trend is showing who’s boss this year. Think oversized fur coats, lace bralettes, black leather skirts paired with knee-high stiletto boots, narrow sunglasses and a bouncy blow dry to complete the look.
The antithesis of minimalism, the mob wife aesthetic is all about drama. Dipping into several trends observed on the SS24 catwalks including faux fur, animal print, and underwear as outerwear, the mob wife is an amalgamation of looks that forms one impactful aesthetic.
With its look centring around extra large and extra toasty coats, we predict mob wife energy will power through the rest of winter and well into the beginning of SS24.
@zalando